5 Irritating website features to avoid.
Visiting a website should be a positive experience. Something that when you click out of it, you feel you’ve accomplished your mission.
When you start your blog, or new website, everything you read about tells you to get your list going. Your list of subscribers. It’s written about like it’s the holy grail of a website owner, but it’s not.
Your content is the most important element of your website. Aim your focus on your content and your email list will apparate all by itself pretty much. If your content is interesting, well constructed and error free, you won’t have to do anything but put a sign-up option, a static one, on your front page. If your content is that good, which it should be, people will search, high and low, on your website for a sign-up box.
The internet has such a plethora of redundant information, unless your article is far and above the rest, and the only version on the internet, don’t irritate your users into looking up one of those other websites by using the following features and plug-ins:
⦁ Avoid small fonts. Your articles are all interesting, I should hope. But placing a snippet, or the entire catalog of articles on your front page isn’t a good idea. When too many items are written on your landing page, your only choice is to reduce font sizes. This is crowding, and makes it very difficult to read.
We are all aware of the baby boomers cascading into old age; accompanying it with poor vision. A small font can be just what it takes to send a person with poor vision to another site, simply because they can’t see the words.
If you have the good fortune of a user clicking on your website, the landing page should have clearly labeled, menu’s; Clear, defined, menu’s are a far better choice than reducing font size. The user can easily choose which menu to drill down into your articles to read what they are looking for.
⦁ Make sure the content of your website is clear. Websites that aren’t clear to the user are quickly abandoned. Make clear what your website is for. A friend of mine just recently experienced this. She became irritated enough to tell me about it! I checked it out myself and had the same problem. I had no idea where the website wanted me to go! I had a specific task I searched for, but when the website I clicked on came up, it was a jumble of words. I don’t have time to figure out which words were the ones I was looking for! But I do have time to click close and find another, easier to read website. Make titles clear. If you have a lot of information for your users offer a drop-down menu or two, three, four, drop-down menus appropriately titled in categories.
⦁ Sticky subscriber box. A sticky header or site menu is a helpful navigation tool for your users, but a sticky sign-up box is just plain bothersome. Offer an ex-out option or some other way for the user to remove it from their field of view.
⦁ A sign-up pop-up. You know the kind I’m talking about right. You’re reading the article you looked up when suddenly a pop-up box comes on the screen with a subscribe button on it. The box fades the background to grey and doesn’t provide an X to close the window. There’s no way to get rid of the box without signing up…or leaving, I leave. Don’t force me to make a choice, I’ll choose to leave.
⦁ A slow loading website. We’ve all come upon this one I’m sure. The website that has so much java script and huge photos on it that it loads like it’s a 1990 dial-up! Forget that! If you can locate, and click the close icon before the page has completely loaded, that’s a way too slow landing page.
Your landing page should be like “BAM!” There It Is! Further into your website it’s sort of expected to load a little slower. The user is requesting more, or further information, so it’s okay to be slightly slower. But that landing page has to stick it like an Olympian Gymnast sticks the landing! “Bam” on its feet, standing straight and ready!
⦁ Over stuffing ads. When I open a web page and the first thing I’m greeted with are ads in the header, ads in the sidebar, ads between the paragraphs of text, ads at the footer, ads everywhere, I can’t click out of there fast enough. I’ve been on websites that had far more ads than text! Obviously, the website administrator has spent far more time placing ads all over his website than he has spent researching and presenting the information.
Random, over-stuffing, of ads is only done in the hope that the user will intentionally, or more likely, accidentally, click on one. Very annoying, don’t do it.