Have you had a chance to launch your own website yet? The to-do list can appear never ending when you first throw your hat in the ring. I use Siteground, with all their easy to use apps, themes and plug-ins,and I still have a list, an arms length long, of tasks I have to do to set-up before launch!
One of the first on your list of things to set-up is a subscription, or opt-in, form on your front page. You want to start collecting information on who is visiting your website through subscriptions. If you use something like Siteground the email plug-ins abound! I’m not one for fancy stuff. I stick with the basic WP Email Users plug-in. Some people prefer Mailchimp or some other outside email server. Many are now integrated into the WordPress system. This makes set-up and connection to the email server even easier.
When you set-up your subscription and email server you’ll have options of what you want the visitor to submit on their subscription form. IE: First name, last name, email address, you can even ask for their home address. The more information you require will push visitors away. Their privacy is important to them and unless you have something really awesome to offer them for all their information then you should keep it to the basic name and email request.
If you’ve crossed all of your T’s and dotted the i’s your email list will start to populate on a regular basis. Everyday one, two, or more visitors will sign up to your subscription. Before you know it you’ll have a list of 500 to 1,000 subscribers or more!
So, now what? Right! You have this huge list of subscribers, now what do you do with it? Don’t do what I did at first! I am so protective of my subscribers privacy that I didn’t even want to bother them myself with email! Then, it was explained to me, your subscribers want to hear from you, that is why they subscribed! When had the complete opposite mindset, I didn’t want to bother them. But this person was absolutely right! They subscribed to hear from the website. I needed to reach out to my subscribers with valuable information, deals, or news pertinent to the website they subscribed to if I wanted them to come back and maybe even share my website with their friends.
A good way to look at it is to imagine that you have a house in a new subdivision…
After a few weeks, or months, whatever, a house is built next to you and someone moves in. Being the nice gal/guy you are, you go out and give them a hearty greeting…
You’re snubbed by the new neighbor. He doesn’t even bother looking at you!
Not long afterwards, another home is completed on the other side of your house and someone moves in. Not to be daunted by the rude neighbor before, you head on out to greet the new neighbor…
This neighbor comes right over. He’s glad to meet you and shakes your hand. He waves to you when he see’s you, chats it up with you on Saturday afternoon over the hedges, he’s a nice guy and you become friends.
That is exactly what your email list is all about! You launch a website, visitors come by and check out what you have and if they like it, they subscribe. Now don’t be that rude neighbor that ignores a hearty, “Hey There!” The visitor, your new subscriber, is reaching out saying, “Hey there, I like what you have here.” Say, “Hey” back. Tell him what you have in your website that might be of interest. Strike up a friendship with that new subscriber. Because when it comes right down to it, in our pretend neighborhood scenario, which neighbor are you going to trust? The neighbor who wouldn’t even talk to you, or your neighbor you are now friends with?
Your subscribers need to come to trust you and you do that by regular contact with them. If they trust you, they will purchase from you. It’s up to you to build that trust once they subscribe. They are open to you they want to know you and what you have to offer. Don’t ignore them!
On the other hand, don’t go into over kill! I have a couple of websites I subscribed to and they are driving me up a wall with email announcements! I’ve unsubscribed to one of them and the other one is going to go if they keep emailing me 4, 5, even 6 times a week! I wanted to hear from them, but I have other people I need to hear from as well, don’t clog up my inbox! Weekly, or if you have a lot of good stuff to offer, bi-weekly, emails are plenty to keep your name at the forefront of their mind where you want it.
Final words of wisdom: Befriend those subscribers, they are interested in you. Don’t clog their inbox or you may lose them altogether.
Originally posted 2020-01-02 08:51:51.